Flexcut's
Brand Standards
Flexcut Logo + Brand & Style Guide
Flexcut Logo
The Flexcut logo is a key identifier of the brand and should be used consistently to maintain recognition and trust. The full Flexcut logo includes the icon and wordmark. It should be used whenever possible on white or neutral backgrounds. A simplified version (icon only or wordmark only) may be used in constrained spaces such as product stamps or social media profile pictures.
The Flexcut Brand & Style Guide
is a concise resource that outlines how to present the Flexcut brand consistently across print and digital platforms. Inside, you'll find logo usage rules, brand color codes, and approved fonts to maintain a unified look. It also includes guidance on the tone of voice, photography style, and key visual elements that reflect the brand’s craftsmanship. Additionally, the guide covers best practices for social media and provides contact information for accessing brand assets or support. It’s designed to help anyone working with the brand stay aligned with its identity and values.
Our Brand Colors
Rose Bud Cherry
CMYK: 0, 85, 46, 56
RGB: 113, 17, 61
Hex: #71113D
11.35 on White
Passes AAA level for any size text and AA for user interface components and graphical objects
Blackberry
CMYK: 0, 85, 46, 69
RGB: 80, 12, 43
Hex: #500C2B
14.70 on White
Passes AAA level for any size text and AA for user interface components and graphical objects
Asphalt
CMYK: 0, 85, 48, 89
RGB: 27, 4, 14
Hex: #1B040E
19.62 on White
Passes AAA level for any size text and AA for user interface components and graphical objects
Floral White
CMYK: 0, 2, 5, 0
RGB: 255, 249, 242
Hex: #FFF9F2
10.86 on Rose Bud Cherry
Passes AAA level for any size text and AA for user interface components and graphical objects
Eggshell
CMYK: 0, 5, 11, 4
RGB: 244, 231, 217
Hex: #F4E7D9
9.34 on Rose Bud Cherry
Passes AAA level for any size text and AA for user interface components and graphical objects
Irish Coffee
CMYK: 0, 34, 52, 60
RGB: 102, 67, 49
Hex: #664331
8.71 on White
Passes AAA level for any size text and AA for user interface components and graphical objects
Eclipse
CMYK: 0, 29, 43, 81
RGB: 49, 35, 28
Hex: #31231C
15.13 on White
Passes AAA level for any size text and AA for user interface components and graphical objects
Fonts
Playfair Display
Flexcut's typography should be clean, classic, and easy to read, with a nod to craftsmanship and tradition.
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
bcdefghijklmnopqrstuvwxyz1234567890!
@#$%^&*()-+?<>”:’;/.,
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
bcdefghijklmnopqrstuvwxyz
1234567890!@#$%^&*()-+?<>”:’;/.,
Our Brand's Voice
Flexcut’s brand voice is confident, knowledgeable, and approachable. It speaks to experienced carvers and curious beginners alike.
Tone Guidelines
- Clear, down-to-earth language
- Use active voice and concise phrasing
- Educate without talking down
- Evoke tradition and pride in craftsmanship
- Avoid jargon unless explaining it
Example Phrases
- “Made for makers.”
- “Tools that grow with your skill.”
- “Crafted to last a lifetime.”
